21st Century Auto Insurance-7.10.10

I am back:) Here's the newest "Ad Vices" to get you all back on track:

This next commercial caught my attention slowly.



At first, I thought it would be a decent commercial but as I followed along with their "us vs. them" scenario, the end result was confusion. Too much time is spent saying that the two insurance companies offer and give the same things. Quit while you're ahead! I found myself asking, "Who is making the commercial? Geiko or 21st Century?" My confusion reached a head when the man displays signs stating the amount you save with each company. My brows furrow and I am stuck like that even after the commercial ends. Their big mistake was showing you a higher number pointing to Geiko. I understand they wanted to say that if you switch FROM Geiko TO 21st Century you could save more but the commercial only has about 30 seconds to show the skit and do their ad. The meaning is completely lost. People only see a higher number on the Geiko side and are left confused by the commercial before them.

For this reason, the above commercial rates a FAIL.

It might be slightly memorable but it confuses the viewer as to what product to get. It fails. Period.