The Orkin Man: tall, serious, and he excells at what he does. He kills bugs. Big bugs.
The advertising technical effort alone from this pest control company never fails to impress me. There have been at least three commercials utilizing giant animatronic bugs. Here is one of the three commercials currently airing:
The Orkin commercials have been around for decades but these giant animatronic ones are some of my favorites of any commercials. I do enjoy a really well-done puppet and these stand out tremendously. If you like the one above and haven't seen the hot tub commercial or the ant commercial, I would recommend them. All are on youtube, where I snagged the above termite/"Broken Down"/"Is that oak?" commercial.
What marketing techniques did they employ to prove their commercial remains memorable? Freakin' awesome animatronics, creepy bug voice actors along with the stunned human actors, and subtle music; plus the stolid and dependable Orkin man. Always a winner. It is a classic hero vs. villain scenario and it is well played.
commercial rating: PASS due to freakin' awesomeness!
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