Apologies in advance if I am not as succinct. I'm sick today:( Ah, well. Carry on!
Last week, Ad Vices highlighted the winner of my "Best Come-Back Of The Decade" award. This week in the spotlight is the entire run of Burger King commercials over the last decade. The francise has earned my "Worst Commercial Of The Decade" award not for one single commercial but for a string of several odd, kooky, or just plain bizarre commercials. There are too many to list but here are some of the main themes/catch phrases:
"Wake Up With The King"
"Don't Go To Bed Before The King"
"You Think Yer Special/How Did You Earn It" (for the BK Steakhouse)
Now, I dunno about you, but the King creeps me out. He lurks, he stalks, he's a stranger in your house or outside your window. The BK commercials always leave me feeling dirty, or looking over my shoulder. I don't mind the product, per se, but the commercials are so... icky! Perhaps they are shooting for an all male demographic. Not sure. I don't know any women who like the commercials but several men who do.
One of the worst and most controversial commercials BK has done I could not find on YouTube: The wife in bed with the King and the husband coming in. Using pseudo-adultery to market your product? Eh... That just sits wrong with me. The newest uproar of course is calling the King crazy for lowering the price of some of the products and certain groups of people who argue that BK associates are making light of the mentally ill or some such. Now, as an observer of BK commercials over the years, this particular commercial is mild compared to other BK endeavors. I don't know why they think the commercial is insensitive when many movies portray the mentally ill and how they are handled in a very Hollywood and unrealistic manner.
I will leave you with this particular BK gem. It's the King, but he's pimping Spongebob Squarepants in an extremely memorable way:
Rating: PASS, but only because you can't ever forget that creepy King and his stalker ways...
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